Just like there are seasons of the year, there are seasons in real estate. But, unlike nature, there are only three real estate seasons: fall, winter, and a combined spring/summer. While spring and summer typically see an explosion of real estate transactions, things tend to be a bit slower in the cooler months. Each of these seasons has its opportunities and challenges, but one thing is always constant in real estate. That’s your database, and how important it is to keep it in tip-top-shape.
As we discuss in The Millionaire Real Estate Agent, your lead generation strategies should be tied to building a database that you can then work toward having a self-sustaining collection of referrals and contacts.