Blog
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Defeat Database Decay
As we discuss in The Millionaire Real Estate Agent, your lead generation strategies should be tied to building a database that you can then work toward having a self-sustaining collection of referrals and contacts. -
Don’t Manage People, Lead Teams
Gary Keller says, “You can manage things and you can lead people, but you can rarely manage people effectively, and you can never lead things.” In many organizations, positions of leadership include the title “manager.” But what does it really mean to “manage” others? -
5 Tips For Using More Inclusive Language This Pride Month And Beyond
Pride Month is in full swing, and it’s important for agents to not only think about how they can celebrate this vibrant community but welcome them as clients. -
KellerINK’s 2023 Summer Reading List
Sure, summer doesn’t technically start until June 21, but after Memorial Day, it’s read-a-good-book-outside-season. So, we’re bringing you ten recommendations that tackle everything from living longer to running a lean startup to a tackling the hardships that come with having a speech impediment.
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Discover Niche Real Estate Markets
As Gary and Jay write in The ONE Thing, sometimes the key to big results is to go small. -
Six Steps To Staying In Touch Using Handwritten Notes
We bet that when you reach out to your database, you’re likely using email, social media, and text messaging to stay in touch. And it’s easy to understand why—these methods are mostly free, fast, and waste no ink. But are these approaches having the impact you need? -
Use Price Repositioning To Improve Conversations With Sellers
Pricing can be a great opportunity to help sellers stay ahead of the market and get their house sold quickly. You want the seller to know that you deeply understand both their circumstances and the state of the market. -
Know Your Lead Gen ROI To Thrive In Any Market
Lead generation is the base of every real estate business, no matter the market. So, tracking the results of your lead generation different activities will show you which approach is key to unlocking growth. The best way to know how successful your lead generation activities are is by determining their profitability, or their return on investment (ROI). -
Ten Takeaways From Think Like A CEO Season 6
“Charge the Storm,” the latest season of Gary Keller and Jay Papasan’s podcast Think Like A CEO wrapped up last week. While it’s impossible to pull the full value from each episode, we want to share a few highlights. -
Optimize Your Team With The 30-60-90
When the market shifts, everything needs to be re-evaluated and optimized: budgets, lead generation strategies, and even organizational charts. A challenging market is the time to do more with less. You need to be purposeful with your people. -
Best Year Ever: Think Big With The GPS
We’ve explained how Goal Setting to the Now can help you connect your future goals to the actions you need to take in the present to reach them, but we’re thrilled to show you another valuable tool that can place you (or your business) on the path to extraordinary results: the GPS. -
Does The Way You Dress Determine Your Success?
Steve Jobs was famous for wearing virtually the same thing every day—a black mock turtleneck, jeans and sneakers. It was simple yet serious and became a uniform of sorts for Jobs. But he isn’t alone. Cultivating a singular style is a trend among many successful people.
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