Blog
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Know Your Rights: Closing The Homeownership Gap In The US
Homeownership is one of the main reasons behind the overall wealth gap in the US. Because of this, equal housing opportunities are critically important for creating equity for all. -
A Tale Of Wealth Building & Affordability
While the benefits of owning a home are clear, the path to homeownership has never felt so steep. If you’re struggling in this market, don’t give up hope. Here are some tactics you can use to find an affordable home in any market.
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Happy National Homeownership Month!
June is National Homeownership Month, a celebration of the benefits that come with owning a home and everything that home represents. The decision to buy a home is always a life-changing one, and this year in particular, we know that that the road to homeownership can be just as challenging as it is rewarding. -
‘Home, Sweet Home’ And American Identity
“Home is where the heart is.” “Home is where you hang your hat.” “Be it ever so humble, there’s no place like home.” The clichés about house and home could fill a whole blog post on their own. But these phrases are clichés for a reason: because the value of ‘home’ cannot be overstated. -
Setting Goals For The Summer Selling Season
People often say that real estate is a field with a low barrier to entry, which is true. Once someone chooses real estate as their career, they can dive right in. But, to be a successful real estate agent, it takes a lot more than a license. -
Mortgages 101
When we polled our readers about how comfortable they felt with mortgages, 66.7 percent answered “poorly,” and 33 percent said they didn’t understand mortgages at all. So, consider this newsletter your mortgage bootcamp. We’re going deep, y’all. -
Be 'The Host with the Most' At Your Next Open House
Open houses are many things: Hard work, face time with potential clients, a lot of fun, and one of the best lead generating activities out there. Think about it: When you host an open house, you’re just that, a host. You control the environment and become top-of-mind for people in need of an agent with the right chops.
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Raise Your Home’s Value With Smart Improvements
As we have been revisiting Your First Home, our research team has interviewed dozens of top agents from around the country about the advice they would give first-time home buyers to improve their home and protect their investment. -
KellerINK Newsletter: Behind The Book — Your First Home
Homeownership is often seen as a huge achievement, particularly in the United States. From our colonial origins through present day, the ability to own property has been bound up with American aspirations. Recently, when the KellerINK team began to revisit Your First Home, we wanted to identify places where not only could we provide an up-to-date portrayal of the technical aspects of the home-buying process (for example, the internet wasn’t a huge part of searching for homes in 2008 where it is instrumental in the 2020s), but also make sure that the book was also in line with today’s first-time home buyer.
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