Welcome to Keller Williams Realty, International! 

KW has a learning-based culture. The training, technology, and services that we provide our hundreds of thousands of associates all over the world are inspired by and connected to the books that Gary Keller, Jay Papasan, and Dave Jenks wrote. 

To help you understand our industry, the entrepreneurs that we serve, and how the technology we build can power these world-wide businesses, you’ll receive four books:  

• The Millionaire Real Estate Agent 

Also known as “the red book,” the MREA is the blueprint for how to build a team-based real estate business. By helping associates into the right mindset and introducing them to core models like the Economic Model, the Lead Generation Model, the Budget Model, and the Organizational Model, this book is a foundational text of KW. 

• The Millionaire Real Estate Investor 

This book explains how real-estate can be a wealth building tool. It will dispel MythUnderstandings about money and show the path of money, as viewed by an investor. The MREA also details two approaches to uses real estate to build financial wealth, flips and holds. 

• SHIFT 

A handbook for challenging times, SHIFT contains the twelve tactics that any business can use to reinvigorate its perspective, competitiveness, and performance – regardless of the market. A companion to MREA, this book details more of the day-to-day job duties and service offerings of a real estate agent.

 The ONE Thing 

What we focus on matters – and living a life of purpose can bring out extraordinary results. This book will help you identify what actions you need to take based on your priorities. It will also help you understand the benefits of Goal Setting To the Now.

If you have any questions as you’re reading these books, adapting these mindsets, and learning these models, feel free to reach out to KW Publishing. Welcome to the KWRI team!